The LC 500 & LS 500 Virtual Reality configurators were produced and used at trade shows and dealerships. The experience puts guests in the driver’s seat through this new technology. They can “walk” around and look closer at the LC 500 in a 360-degree virtual space, and even open the door to look inside. Menus allow them to explore configurations to find their dream car.  An iOS companion app was also created for users without access to the HTC Vive.

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Featured at the North American International Auto Show, Pebble Beach Concours,
the National Dealer Meeting, and the LC Global Lifestyle Press Launch. 

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Note: Produced while working at Team One (Saatchi & Saatchi)