"Let the Show Begin" Campaign
Samsung engaged with Team One (Saatchi & Saatchi) to create awareness for their newly acquired luxury kitchen appliances business. The campaign "Let the Show Begin" was born.
Produced and managed a talented team of 25+ interdisciplinary members including five producer/project managers for the complete redesign and production of a luxury kitchen appliance cloud-based CMS website
Included two major kitchen lines with 13 separate product categories containing 1,000’s of photos, animations, videos and specification sheets
The brand focus was The Modernist kitchen line of products
Social media platform integration and digital online and mobile banner campaigns (brand and retail)
Note: Produced while working at Team One (Saatchi & Saatchi)
Watch the video below for a tour of the website.