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Dacor (Samsung)

"Let the Show Begin" Campaign

Samsung engaged with Team One (Saatchi & Saatchi) to create awareness for their newly acquired luxury kitchen appliances business. The campaign "Let the Show Begin" was born. The campaign features supermodel Carolyn Murphy assessing a sterile white kitchen space and then using a chainsaw and sledgehammer to destroy it for a remodel. More details about the overall campaign can be found here.

  • I produced and managed a talented team of 25+ interdisciplinary members including five producer/project managers for the complete redesign and production of a luxury kitchen appliance cloud-based CMS website

  • Included two major kitchen lines with 13 separate product categories containing 1,000s of photos, animations, videos and specification sheets

  • The brand focus was The Modernist kitchen line of products

  • Social media platform integration and digital online and mobile banner campaigns (brand and retail)

Note: Produced while working at Team One (Saatchi & Saatchi)

Watch the video below for a tour of the website.

Online Media and Social

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