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Siebel Scholars Conference 

Siebel Scholars

Conference

Siebel Scholars Conference brought together prominent researchers and authors to discuss the consequences of social media. For this 3-day event, Siebel Scholars Foundation hired MC2 Experiential to produce the entire event.

 

The event was spread across 3 different locations:

  • The Art Institute of Chicago - Friday, opening night intro, panel discussion and Dinner

  • Field Museum  - Saturday night gala featuring Maroon 5 performance, various interactive and immersive experiences and food and beverage

  • University of Chicago - Sunday, panel discussions and break-out think tank 

 

As Head of Experiential Production, I mobilized the team, vender selection and  management of creatives, technical directors, fabricators and other specialists from 5 different cities (NYC, Los Angeles, Las Vegas, Chicago and Atlanta) for the production of all original digital video content, print, Web, interactives and immersive experiences.​

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Note: Produced while working at MC2 Experiential Studio, MCH Global

Conference Overview Video

Immersive Environments and Interactives

Opening Night Animation

"Social Media: What Could Possibly Go Wrong" Storyline - The mechanisms and implications of social media, including an examination of the science of manipulating humans, exploring potential dangers on critical domains such as privacy, security and public health as well as ethical and political consequences.

Original Content

Instagram
Online Dating 1
Fake News 1
Fake News 2
Twitter Political
Twitter Celebrity

Fake news and custom comedic social media featured in Social Media Immersive Alley

Conference Creative

Website, email campaign, social banners and SMS messaging. Other creative included guest presenter decks, wayward signs, bus signage, badges and other branded conference elements.

Siebel-Internal_page-art.jpg
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