In 2019 Siebel Scholars Conference brought together prominent researchers and authors to discuss the consequences of social media. For this 3-day event, Siebel Scholars Foundation hired MC2 Experiential to produce the entire event. Maroon 5 performed for the Saturday night gala at the Field museum in Chicago. I served two roles on this massive project:
I produced all immersive experiences, original content, print and interactives. This included the hiring and management of internal and external resources (VFX/animators, video editors, scenic designers/builders/installers, web/mobile developers, tech/lighting/projection, printers, photo booth, LED, etc.) from NYC, Los Angeles, Chicago and Atlanta.
Note: Produced while working at MC2 Experiential Studio, MCH Global
Conference Overview Video
Immersive Environments and Interactives
Opening Night Animation
Showcasing the evolution of social media
Fake news and custom comedic social media featured in Social Media Immersive Alley
Website, email campaign, social banners and SMS messaging. Other creative included guest presenter decks, wayward signs, bus signage, badges and other branded conference elements.