Siebel Scholars Conference 2019

Siebel Scholars

Conference 2019

In 2019 Siebel Scholars Conference brought together prominent researchers and authors to discuss the consequences of social media. For this 3-day event, Siebel Scholars Foundation hired MC2 Experiential to produce the entire event. Maroon 5 performed for the Saturday night gala at the Field museum in Chicago. I served two roles on this massive project:


I produced all immersive experiences, original content, print and interactives.​​ This included the hiring and management of internal and external resources (VFX/animators, video editors, scenic designers/builders/installers, web/mobile developers, tech/lighting/projection, printers, photo booth, LED, etc.) from NYC, Los Angeles, Chicago and Atlanta. 

Note: Produced while working at MC2 Experiential Studio, MCH Global

Conference Overview Video

Immersive Environments and Interactives

Opening Night
Gala Night
Social Media Alley
Siebel Chill Pods
Siebel Maroon 5
Guess the Tweeter
Photo Booth
Day 2 Panel Discussion

Opening Night Animation

Showcasing the evolution of social media

Original Content

Fake news and custom comedic social media featured in Social Media Immersive Alley

Conference creative

Website, email campaign, social banners and SMS messaging. Other creative included guest presenter decks, wayward signs, bus signage, badges and other branded conference elements.